About Me
I'm Harshal Kumar Rathod, an MA Advertising and Marketing graduate from Coventry University who builds brands, shifts consumer behaviour, and creates campaigns that deliver results.
My Master's wasn't theoretical. I worked with real clients, built full campaigns for original brands like All American and PUREMEN, crafted crisis communications for Johnsons Coaches, and conducted independent research into AI and consumer trust.
I think strategically and execute creatively. Consumer psychology, digital strategy, global advertising, and sales management are areas I have applied across both B2B and B2C contexts. I have also developed a genuine specialism in AI and advertising, which isn't a niche interest. It's where the industry is heading.
I'm ready to walk into a fast-paced agency or marketing firm and contribute from day one.
My Skills
What I Can Do
From brand strategy and digital marketing to crisis communications and AI research — here are the core skill areas I bring to every project.
STRATEGY & BRAND
Brand Strategy, Campaign Planning, Consumer Behaviour Analysis, STP Analysis, Market Research, Competitive Analysis, 3-Year Strategic Planning
DIGITAL MARKETING
Social Media Marketing, Email Marketing (AIDA), Google Ads, RACE Framework, KPI Monitoring, Google Analytics, Meta Business Suite
PR & COMMUNICATIONS
Crisis PR Management, Media Holding Statements, News Release Writing, Integrated Marketing Communications, Stakeholder Strategy
RESEARCH & AI
Qualitative Research, Focus Group Facilitation, Thematic Analysis, AI in Advertising (Dissertation Level)
Get In Touch
I am actively looking for opportunities in advertising and marketing. If you would like to discuss my work or explore how I can contribute to your team, I would love to hear from you.