My Portfolio
Six real client and brand projects spanning video advertising, digital strategy, crisis PR, global ad analysis and original AI research.
My Portfolio
Six real projects spanning video advertising, digital strategy, crisis PR, global advertising analysis and original AI research.
Video Advertising Campaign
A concept video advertising campaign for an original energy drink brand created from scratch. Built on psychological theory, including Emotional Appeals, Visual Metaphor and Experiential Hierarchy. Features a transformation narrative symbolised by an eagle representing American strength and identity.
Integrated Brand Campaign
A full integrated marketing communications campaign for an original men's personalised skincare brand. Built around the tagline 'Your Skin, Your Story'. Included brand creation, consumer personas, competitor analysis and a full campaign across social media, influencer marketing, Google Ads and PR. Total campaign budget £14,408.
Live Client Digital Strategy
A comprehensive digital marketing strategy for a live functional fitness facility in Coventry. Delivered a full A1 poster covering online presence audit, E-SWOT, perceptual map, consumer persona and two original digital artefacts — an email marketing campaign using AIDA and an Instagram content strategy.
Crisis PR Management
A professional crisis management manual and live media simulation for a real UK coach travel company. Produced a full crisis manual using the RACE Framework and Coombs SCCT, then acted as PR Manager responding to a live road traffic incident involving 45 passengers under real-time pressure.
Global Advertising Analysis
A learning journey written as a simulated jury member at the EPICA Awards international advertising festival. Critically analysed 10 global campaigns across 8 countries using frameworks including FCB Grid, ELM, Hofstede Cultural Dimensions and Kapferer Brand Identity Prism.
MA Dissertation Research
An original MA dissertation exploring how AI and Augmented Reality in marketing communications impact consumer trust in the cosmetics industry. Conducted 3 online focus groups with 12 international participants. Central finding: emotional realism matters more than technological sophistication.