About Me
MA Advertising & Marketing Graduate | Coventry University
About Me
Hi, I am HarshalKumar Rathod, a recent MA Advertising and Marketing graduate from Coventry University with a passion for building brands, shaping consumer behaviour and creating campaigns that actually work.
Over the course of my Master's degree, I have worked with real clients, including FIT365 Coventry, developed full campaigns for original brands like All American and PUREMEN, written professional crisis communications for Johnsons Coaches, and conducted original research into AI and consumer trust, presented at the British Academy of Management conference standard.
I combine strategic thinking with creative execution — from consumer psychology and digital strategy to global advertising analysis and sales management. My work spans B2B and B2C environments, and I have developed a particular specialism in AI and advertising, one of the most important conversations in the industry right now.
I am now looking to bring this knowledge into a fast-paced advertising agency or marketing firm where I can contribute from day one.